Posts Tagged With: zazzle

The New and Improved Zazzle?

New Zazzle Logo

New Zazzle Logo

Zazzle just implemented some huge changes to their platform. With a lower volume bonus pay-out, many shopkeepers are feeling the sting. On the brighter side, product images are larger and more appealing and with standardized store fronts, customers will find the experience less complicated than before. The standardization took from us the creative control we, as shopkeepers, had enjoyed for many years, but I do believe the shopper will benefit. Options for creativity still exist. The new and larger header (2360×400 pixels at 300dpi) is beautiful and we are able to use artwork for our category boxes.

For me, the most important feature not to change is the 15% referral we earn when we promote our own product or another Zazzler’s product on our own blogs and websites and with our favorite social media. I believe intensifying referral efforts could easily take the place of the volume bonus reduction. Also, we are still able to set our own royalty, keeping in mind Zazzle rarely promotes a product with a royalty set above 15%. I recommend setting your store royalty default to 14.9%. You will now be included in sales and other Zazzle promotional campaigns.

As with all change, it will take time to explore all aspects of the big changes going into effect July 01, 2013. I still believe Zazzle to be the best platform out there and I have no intention of going elsewhere.

I will be keeping you updated as we go along and will share anything useful or interesting I find over the next weeks. Keep positive and make the changes work for you!

Zazzle World Wide Marketplace

New Storefront

New Storefront


Categories: Tutorials | Tags: , , , , , , , , , , , , , , , | 11 Comments

Real Life ‘Create Your Own’ Experience in a Video

   This video below was posted in the Zazzle forum today and so perfectly describes the Zazzle experience and sums up what Zazzle is all about. One is able to make a one-of-a-kind card or gift without the frustration found on other print-on-demand sites.  This young lady tried to upload pictures/artwork on several sites in order to create a personal and uniques Mother’s Day card before finding the Zazzle site.  Zazzle delivered once again! Check it out…and remember, there are many artists sho offer unique, ready-made items for sale, many of which can be altered and personalized to suit your specific purpose. 

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Greeting and Note Cards on Zazzle

Stuccoloco Greeting Cards

Zazzle Home Page

Categories: Personailzation and Customization | Tags: , , , , , , , , , , , , , , , | Leave a comment

Zazzle Referral Program Update

New Associates Emails

Exciting news for Zazzle Associates! Zazzle has added a new feature that allows you to receive an email when you make a successful Associate referral! You can select between receiving the emails immediately upon the referral, daily, weekly, or monthly. This will help you see where and how your marketing efforts are paying off. Now get out there and start referring!

If you are not currently participating in the Zazzle Associates Program, or don’t know what the Associates Program is, here is a summary.

  • Zazzle will pay you a base rate of 15% of the sale price for any order that you refer to Zazzle with the opportunity to increase that rate with Volume Bonuses.
  •  You can refer your own products, branded products, products that you like, or even link to ANY page on Zazzle!
  • To allow Zazzle to track this, each person upon signing up for a Zazzle Account is given a unique referral ID that is a 12 digit number and can be found at
  • To use your referral ID, simply add ?rf=111111111111 (replacing the ones with your unique ID) to the end of any link. You can also use our various referral link generating tools which can also be found on the Associates Tab of your account.

For more information on the Zazzle Associates Program, check out the guides here!

Categories: Guidelines | Tags: , , , , , , , , , , , , , , | Leave a comment

Zazzle Image Categories Tutorial

 I received a great question from a reader asking for specific directions to set the categories in a Zazzle store using images rather than text. The following steps will explain how to do this.  Using images is a great way for your customers to find their favorite design on all the products you offer.

   1. On your Account page, choose ‘Store’ (circled in red) and then choose ‘Edit Content’ (circled in green). (Ill. 1)

   2. You will now be on the ‘Choose Your Content’ page (Ill. 2). Check the boxes as I have done, with special attention to ‘Change store display options’ circled in red.  Choose ‘Full grid’ which will allow you to show an image as a category.

   3. Next go to your product page (Ill. 3). Choose ‘Add new category’ (circled in red). The ‘Add new category’ box now pops up (Ill. 4).  Click ‘Change’ (circled in red) and you will be prompted to choose an image, either from your uploaded images or from images on your computer. Fill in the ‘Category name’ box as well as the ‘Description box’ and click ‘Done’.  Your image will show up on your home page with the category name appearing in your sidebar. To insure an appealing and orderly look on your home page, be sure to use images for your image categories that are the same size and shape.  I suggest cropping your images into a square shape of 5×5″ at a resolution of 72 before uploading. Repeat this process for each image you wish to represent a category on your home page.

   I hope my readers find this article clear and easy to understand.  I am always happy to answer questions and look forward to any and all feedback.

Happy Zazzling!

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Stuccoloco (My Store at Zazzle)

Categories: Custom Storefront-Categories, Tutorials | Tags: , , , , , , , , , , , , , , | 1 Comment

Zazzle Shares its Vision and its Mission with the World

     I have been partnered with Zazzle since 2009 and I continue to be impressed with the integrity exhibited by the company in its policies and with the performance displayed by Zazzle personnel.  2011 has been a wild ride with a major platform upgrade and many other improvements.  The road was rocky at times, but the Zazzle teams had it together and were able to navigate the new territory very well.

     The most amazing thing about what Zazzle offers to artists, photographers and designers is, and always will be, a totally free and fully customizable platform from which to launch their amazing creations into the world at large.  Thank you Zazzle!
For those of you unfamiliar with Zazzle and its philosophy, I recommend taking the tour!

      For your creative outlet, I highly recommend Zazzle as a place where, with effort and imagination, you can find a place in the print-on-demand marketplace.  High quality products, sincere customer service, and the Zazzle guarantee will be there to give your shop professional expertise and support.  And it’s free so start creating! 
     Zazzle Forum (everything you need to know to get started!
     You may also be interested in Top Ten Things I wish I had Known

Categories: Zazzle Philosophy | Tags: , , , , , , , , , , , | 1 Comment

Customize My Little Pony t-shirts for Kids!

 Little Pony now offers apparel on Zazzle! May be customized for your child.  Add text such as a name and/or add a photo. Sure  to delight a child this Christmas

My Little Pony shop on Zazzle

Illustration (left) shows the ‘customize it’ button circled in black.

To personalize a t-shirt go to the My Little Pony shop (click link above) and click on the picture of the product you wish to customize.  Once there, click the ‘customize it’ button (may have to click the 1. Customize it bar to the right of product picture once on the customize page) and click ‘add text’ or ‘add image’ and use the arrows and buttons to move, resize, etc.  Easy and intuitive. 

Children’s  and Favorite Brands

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You may also like “How to Customize Kids’ Famous Brand Name T-shirts”

Categories: Customizing Children's Brands | Tags: , , , , , , , , , , , , , , , , | 3 Comments

Top 500 Websites Have This in Common

White Background

Reportedly, 95% of the top-rated and most successful websites have a white (or near to white) background with high contrast between the background and the text.  Many amateur (like me) web designers make the mistake of choosing colors and text that tend to overtax the eyes of viewers.  Garish or busy graphics intended to capture the attention of potential customers or readers have been show to be a turn-off to most of the people participating in various surveys.

Facelift for Stuccoloco 

Stuccoloco Facelift

Interesting results which I have incorporated into my recent face-lift of my Zazzle store, Stuccoloco.  Though I am drawn to dark, bold colors, I have opted to go with the suggested white background as an experiment for the upcoming Christmas season.  I have reorganized my categories using colorful (I just cannot resist) icons, most of which show a sample item or two.  I also weeded out approximately 800 weak designs.  I recommend doing this once a year.  Many designs become outdated or no longer reflect your evolving abilities and aesthetic sense.

In January, I will report my results.  If any of my readers would like to share what works for them, I would like to hear from you.

These are the most influential and most highly rated sites on the internet.  Take some time to look them over.  Visit sites that have become your favorites over time.  Content is most important, of course, but I was surprised when I revisited some of my favorite sites and realized nearly all had white backgrounds with contrasting elements.

Tubac Presidio Park Shop

I am happy with the color scheme and contrasting elements I have chosen for the Tubac Presidio Park shop and, especially since the colors coordinate with other print and promotional items, I have no plans for revamping this site.

Here are some great examples of effective store fronts from around Zazzle:

Boston Public Library

Ever After

Painting Pony

Celebrate It

Make Browsing Fun

The ultimate goal is to make browsing your store fun, entertaining and easy for potential customers.  Offer interesting and original content in a simple, straightforward presentation that reflects your unique style.  Zazzle is growing rapidly and is partnering with many major brands, museums, galleries, and other content providers so it is becoming more important than ever to provide images, artwork and photographs not found anywhere else.  Shopkeepers whose Zazzle stores were built using clipart and free domain images may find themselves  sliding off the map in the not-so-distant future.

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Zazzle Marketplace


Categories: 500 Top Rated Websites Use White... | Tags: , , , , , , , , , , , , , , , , | 2 Comments

The Official Guide to Design Content on Zazzle

What content is acceptable for designs on Zazzle?

This is an important question and new designers sometimes find themselves in hot water when posting products for sale that have copyrighted, trademarked or questionable content on them.  The following verbatim reprint of the official Zazzle guidelines will help you steer clear of these disturbing and often disruptive issues.

Acceptable Content Guidelines

We would like for everyone to enjoy all the products that Zazzle has to offer. We fully respect the rights to free expression, and are thrilled that Zazzle products enable people to express themselves fully in the real world.

To ensure that Zazzle continues to be enjoyed by everyone, we have a few rules that we ask for everyone to abide by. The following content is not permitted at Zazzle:

  • No text or images that infringe on any intellectual property rights including, but not limited to copyrights, trademarks and rights of privacy/publicity
  • No text or images of obscenity, pornography or nudity that is not artistic in nature
  • No text or images that encourage or glorify drug use/abuse
  • No excessive violence
  • No content that is libelous or defamatory
  • No content that can reasonably be viewed as harassing, threatening, or otherwise harmful
  • No hate speech
  • No content that can reasonably be viewed as discriminatory based upon race, ethnicity, national origin, sexual orientation, or disability
  • No content that violates or encourages anyone else to violate any law

Any products that are deemed unacceptable by the rules above, or deemed offensive or in bad taste at the sole judgment of Zazzle will have the products cancelled and removed from the Marketplace with or without notice.

Zazzle Content Ratings

You must also comply with our Ratings System when posting your products. Choose the link corresponding to your Zazzle portal to view its specific ratings system.

If you have any concerns about a product, please click the “Report Violation” link on the product page, or you can contact our Content Management Team at

Click this illustration to see complete list of world famous brands available for customization and purchase

Customization Of Officially Licensed Merchandise

Zazzle is proud to be in association with a myriad of content partners. With the power of Zazzle, you have the ability of online customization for your favorite movie characters, music artists and branded products. In addition to our Acceptable Content Guidelines, we ask you to follow a few more rules.

Here you will find the guidelines of what is generally prohibited for printing on officially licensed merchandise:

  • No text or images that may be considered offensive or be controversial to others in any manner
  • No sexual connotations
  • No images or references of illegal drugs
  • No names of politicians or political statements
  • No business advertising
  • No church names, company names, school names, abbreviations of school names or sports teams, trademarks, slogans or tag lines
  • No events other than those with a family name incorporated (“Johnson Family Reunion”)
  • No text or images that may place the brand or any of its affiliates in a negative light or which the brand does not wish to have placed on its products

For Appropriate Use Guidelines for Disney products click here.
For Appropriate Use Guidelines for Custom Stamps click here.
For Appropriate Use Guidelines for Keds Shoes click here.

The Zazzle User Agreement

For a full description of our acceptable content guidelines, please see our User Agreement. Simply choose the link corresponding to your local Zazzle international portal.

The Zazzle Nonexclusive License Agreement

If you publish your product for sale, you must agree to our Nonexclusive License Agreement.

For a full description of our Copyright/IP Policy, click here.

The Fine Print:

1.                            We reserve the right to decline to use your uploaded image or text at our sole discretion.

2.                            Prior to uploading an image or text, you must read carefully and make certain you understand our User Agreement.

3.                            You may not upload an image or text that violates the Terms of Use.


You must own all rights (including copyright) in the image and text you upload or have the written permission of ALL persons who own (a) the rights to upload the image or text and (b) the rights to authorize the uses permitted in the User Agreement. If someone other than you is the owner of the image or appears in it or has created the text, you must obtain such permission from those persons. If you upload any image or text that violates our User Agreement, your account may be terminated.

By clicking “Make it now”, you certify that (a) you have read and agree to the User Agreement; (b) the image does not violate the User Agreement; (c) you own or have obtained all Rights necessary to upload this image and/or text and authorize the uses permitted in the User Agreement; and (d) you are granting Zazzle the license to make all such uses of the image and/or text.

Zazzle Marketplace

Famous Brands Marketplace

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by Stuccoloco --click to view details or to purchase

Categories: Guidelines | Tags: , , , , , , , , , , , , , , , , , , | Leave a comment

Your Product Tags and Description-The First Step to Getting Found in the Zazzle Marketplace

Descriptions and tags are best described as a way to paint your product with words.  Search engines cannot see images, so think of them as a friend on the other end of a phone conversation to whom you must convey the shape, color, beauty and individuality of your creation as precisely as possible.  Below is a simplified illustration of the “Post Product for Sale” page, which is where you find yourself after placing text, photos, or artwork on a product and clicking ‘Post for Sale’

New Zazzlers often underestimate the importance of this page and fail to take advantage of its full potential for boosting the visibility of their new product.  Eagerness to see their new product in the marketplace as well as assuming a simple title and quick description will be sufficient often leads to few, if any, sales. 


The first step is to give your product an effective title.  For this tote bag, ‘Environmentally Friendly Pelican Organic Tote Bag’ would be a better title than ‘Pelican Tote Bag’.

The subtitle can be used to emphasize the artist, the style, or medium in which the original was created, or to call attention to why the work was created.  ‘Preserve our environment’, ‘Original graphic design by Joe Doe’, or ‘Save our Pelicans’ would be appropriate.

Next, think of the description box as a mini-blog and you are writing an article to post.  Searches in the Zazzle marketplace as well as outside search engines (after you tweet or post on Facebook, etc…) will respond well to text rich descriptions.  This is another thing I wish I had understood before opening my Zazzle shop!  See “Top Ten Things to Know BEFORE Opening a Shop on Zazzle”.  The following paragraph is a good example:

     Environmentally Friendly Pelican in green tones is my original graphic design and was inspired by the oil spill in the Gulf.  Under a deep, green canopy of stars, a Pelican, contrasted by a setting sun in a light, muted green, looks out upon the sea, symbolized by undulating lines.  The words ‘Earth, Sea and Sky’ above ‘Environmentally Friendly’ text serves to remind us about what our priorities must be in order to ensure the future of our lovely planet.  My design is placed on an organic grocery tote in a natural color.  The green tones alternates between a light foliage green to a deep, woodsy green contrasted by the natural, off white color of the tote bag which serves as the background.  This product really does enable you to ‘Go Green” and is ideal  for the environmentally conscious recipient on your gift list!

Beginners at Zazzle often use a description similar to ‘This is a pelican on the ocean in green and is environmentally friendly’.  Take the time to compose a sincere and accurate description, grammatically correct and free of typos.  It will pay off in the future. 

The last box is for your tags.  In my experience, the rule of ‘Five Tags’ has not proven true.  I list tags in order of effectiveness, beginning with precise descriptive words followed by more general descriptors.  For the example above (please note Zazzle does not require a comma between tags and uses quotes to combine words into descriptive phrases) I would use the following:  

     pelican environment ecology “environmentally friendly” “starry sky” earth sea sky sun stars nighttime green ocean organic “ecology gift” “environmentally conscious” ecologist conservation “gulf oil spill” “environmental issues” “go green” “graphic design” “joe doe” stuccoloco

I began with nouns and adjectives describing the elements of the design, then phrases aimed at the type of consumer that might like this design, then the issues or current topics related to my design, then the type of design (graphic design, watercolor, oil painting, etc…) then my name, and finally the name of my store.  Adding your name and the name of your store is rarely done on Zazzle, but it is important to include if you wish to be found by fans and relatives who may not know the either your store name or your name, and it helps to ‘brand’ your products on the internet as well as at Zazzle.   You will notice I do not use words describing the actual article itself like ‘tote’ or tote bag’.  Zazzle automatically adds these words and for me to do so would be unnecessarily repetitive. One final and important note:  Do not tag spam!  Using inaccurate tags or ‘popular’ tags just to get views will NOT lead to sales and will irritate your fellow shopkeepers.  Your credibility will be severly undermined.  An example of tag spam would be using words like ‘retro’, ‘vintage’, ‘justin bieber’, or other trendy words that have no relevance to your design.  Also avoid tags that could get your design ‘pulled’ from the marketplace for copyright infringement by Zazzle.  These would include using a famous brand name or popular phrases from movies, pop songs, or advertisements in your tags.  Everything you post on Zazzle must be your original design OR another’s artwork for which you have paid for the right to earn royalties when publishing it on Zazzle or other print-on-demand platform.  The same goes for clip art-check the fine print when you download.  And never copy another zazzler’s work.  Accidents happen, but your store could be completely shut down if you infringe on another artists rights.

When visiting my Stuccoloco shop on Zazzle, you will note that I have failed to follow this advice on many of my earlier products and I have a lot of revising to do.  I hope this tutorial will save you from this task and enable you to use the time more effectively.  I have enjoyed success on items using this method and I trust you will find this to be true for your products as well.

Thank you for visiting and happy Zazzling!

Zazzle Marketplace

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This item from Jadedesigns has a short but good description

This item has an excellent description with the emphasis on the established artist

Categories: Effective Use of Tags and Descriptions | Tags: , , , , , , , , , , , , , , | 3 Comments

Using Zazzle Categories Creatively

The Front page of your shop should include at least a header, profile link and categories/products.  This article addresses ways to set up and organize your product/image categories creatively and how to best showcase what you will be selling.

As a photographer, artist or designer, you know that your work will sell itself once it is seen by an appreciative audience.   There are a variety of ways to showcase your work on the front page of your new shop.   Examples below:

Set up with IMAGE as category (one clicks on an image to see the products featuring a particular image) Science Connection

 Set up with NO CATEGORIES (features profile information and various products) Jeremy D. Bonfiglio Photography

Set up with PRODUCT TYPE as category (one clicks a product category to see it with all images available) Myka Jalina Fantasy Art

 Set up with SPECIALTY categories (one clicks a special interest category to see products featuring available images) Old Rocker Dude

Set up with SPECIALTY PRODUCTS only Hear Me Now Speaker Shop

In my personal experience, using the IMAGE as a category is the most effective way to showcase the professional artist or photographer because the front page becomes your portfolio.  This method is also effective (as in the case of Science Connection above) if you have few, but distinct, images available.

Choosing to display no categories gives a blog-like feel to your front page, like in the case of Jeremy Bonifiglio above, who has a background in photo journalism.

Especially good for a large store with many images is the PRODUCT as category option.  One’s customer can always use your store’s search to find specific types of images.  Browsing is encouraged here and relies on the storekeeper’s ability to keep the interest of the potential customer.

The passionate enthusiast looking for very specific artwork will like your SPECIALTY category set up.  These shops reflect the shopkeepers devotion to something in particular, music in the case of Old Rocker Dude, and followers are usually very loyal to your shop.

Use the NO CATEGORY option if your store only sells one type of product such as speakers only as in the case of Hear Me Now Speaker shop.  Product designs are showcased effectively in this way.

Once you have made a decision about how you wish to use categories on your front page go to MY ACCOUNT and click on PRODUCTS (you will see ‘dashboard’, ‘account’, ‘store’ and then ‘products’). Near the top of the page you will see the page name, Categories, and underneath you will see ‘add new category’.  Click this option and you will see the ‘add new category’ dialogue box where you can give your category a title and upload an image to change the picture from the gray folder to anything you wish.  If you have opted to show no categories, click the hide button and only the products will show.

If you want to show designs/photos/artwork as categories, you need only upload your image (it is best to have all the same size if possible) and on the front page of your store they will show across the page either in a grid or in a scrollable format.  (More on this in another post.) 

To show products as categories you have the option of leaving the gray folder with the title of each folder identifying your categories or of designing a ‘box’ of your own design (most of the categories in Stuccoloco,  are set up this way) using Photoshop, Corel or whatever you are using with which to edit photos and create designs. 

How to change page and text colors to coordinate with your header image.  Hex codes and custom colors

Using categories in an interesting and creative manner greatly enhances the appeal of your shop to potential customers and gives you a chance to express who you are.  Browse some of the shops at Zazzle and you will find many people do not do much to individualize their storefronts.  They are relying on their products being seen in the marketplace to make sales.  This is fine, but having a nice, professional storefront that is memorable and easy to navigate will invite visitors to bookmark your site for future visits.  This is obviously very beneficial over time.  Keep in mind that you may revise your choices at any time, but making a few good decisions early and setting up your shop in an organized way will save time in the future, thus allowing you to do what you love most-sharing your art and designs on the products offered at Zazzle.  As I mention in the post “Ten Things to Know BEFORE Opening a Shop on Zazzle”, I was not aware of all my options and I am revising and tweaking my store in my spare time.  I hope some of the information I provide for my readers will help them avoid the time-consuming task of revision.

Thank you for visiting and my very best to you and your future success on Zazzle.

You may find interesting:  Zazzle Image Categories Tutorial


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Categories: Custom Storefront-Categories, Tutorials | Tags: , , , , , , , | 3 Comments

Zazzle is all about You

Who and what is Zazzle?

Zazzle is the world’s leading platform for quality custom products. Zazzle’s proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle’s rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle’s vision is to redefine commerce, powered by the world’s imagination.  Visit the Zazzle marketplace home page.

The Zazzle Guarantee

At Zazzle, our #1 priority is to make sure you have a secure, safe and satisfying experience.

The Zazzle Secure Shopping Guarantee: Your credit card transactions with us are 100% safe. Period. Our secure server software (SSL) is the e-commerce industry standard and encrypts all payment information when you make a purchase. This means no one will ever gain access to your private information.

The Zazzle Promise: If you don’t love it, we’ll take it back. If you are not 100% satisfied, you can return it for a replacement or refund within 30 days of receipt.

Please note Keds Studio custom shoes are made-to-order specifically for you, so we cannot accept returns.

Categories: Zazzle Philosophy | Tags: , , , , , , , , , , | 10 Comments

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