Posts Tagged With: stuccoloco

The New and Improved Zazzle?

New Zazzle Logo

New Zazzle Logo

Zazzle just implemented some huge changes to their platform. With a lower volume bonus pay-out, many shopkeepers are feeling the sting. On the brighter side, product images are larger and more appealing and with standardized store fronts, customers will find the experience less complicated than before. The standardization took from us the creative control we, as shopkeepers, had enjoyed for many years, but I do believe the shopper will benefit. Options for creativity still exist. The new and larger header (2360×400 pixels at 300dpi) is beautiful and we are able to use artwork for our category boxes.

For me, the most important feature not to change is the 15% referral we earn when we promote our own product or another Zazzler’s product on our own blogs and websites and with our favorite social media. I believe intensifying referral efforts could easily take the place of the volume bonus reduction. Also, we are still able to set our own royalty, keeping in mind Zazzle rarely promotes a product with a royalty set above 15%. I recommend setting your store royalty default to 14.9%. You will now be included in sales and other Zazzle promotional campaigns.

As with all change, it will take time to explore all aspects of the big changes going into effect July 01, 2013. I still believe Zazzle to be the best platform out there and I have no intention of going elsewhere.

I will be keeping you updated as we go along and will share anything useful or interesting I find over the next weeks. Keep positive and make the changes work for you!

Zazzle World Wide Marketplace

New Storefront

New Storefront

 

Categories: Tutorials | Tags: , , , , , , , , , , , , , , , | 11 Comments

Real Life ‘Create Your Own’ Experience in a Video

   This video below was posted in the Zazzle forum today and so perfectly describes the Zazzle experience and sums up what Zazzle is all about. One is able to make a one-of-a-kind card or gift without the frustration found on other print-on-demand sites.  This young lady tried to upload pictures/artwork on several sites in order to create a personal and uniques Mother’s Day card before finding the Zazzle site.  Zazzle delivered once again! Check it out…and remember, there are many artists sho offer unique, ready-made items for sale, many of which can be altered and personalized to suit your specific purpose. 

 
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Greeting and Note Cards on Zazzle

Stuccoloco Greeting Cards

Zazzle Home Page

Categories: Personailzation and Customization | Tags: , , , , , , , , , , , , , , , | Leave a comment

Zazzle Referral Program Update

New Associates Emails

Exciting news for Zazzle Associates! Zazzle has added a new feature that allows you to receive an email when you make a successful Associate referral! You can select between receiving the emails immediately upon the referral, daily, weekly, or monthly. This will help you see where and how your marketing efforts are paying off. Now get out there and start referring!

If you are not currently participating in the Zazzle Associates Program, or don’t know what the Associates Program is, here is a summary.

  • Zazzle will pay you a base rate of 15% of the sale price for any order that you refer to Zazzle with the opportunity to increase that rate with Volume Bonuses.
  •  You can refer your own products, branded products, products that you like, or even link to ANY page on Zazzle!
  • To allow Zazzle to track this, each person upon signing up for a Zazzle Account is given a unique referral ID that is a 12 digit number and can be found at www.zazzle.com/my/associate/associate.
  • To use your referral ID, simply add ?rf=111111111111 (replacing the ones with your unique ID) to the end of any link. You can also use our various referral link generating tools which can also be found on the Associates Tab of your account.

For more information on the Zazzle Associates Program, check out the guides here!

 
Categories: Guidelines | Tags: , , , , , , , , , , , , , , | Leave a comment

Top 500 Websites Have This in Common

White Background

Reportedly, 95% of the top-rated and most successful websites have a white (or near to white) background with high contrast between the background and the text.  Many amateur (like me) web designers make the mistake of choosing colors and text that tend to overtax the eyes of viewers.  Garish or busy graphics intended to capture the attention of potential customers or readers have been show to be a turn-off to most of the people participating in various surveys.

Facelift for Stuccoloco 

Stuccoloco Facelift

Interesting results which I have incorporated into my recent face-lift of my Zazzle store, Stuccoloco.  Though I am drawn to dark, bold colors, I have opted to go with the suggested white background as an experiment for the upcoming Christmas season.  I have reorganized my categories using colorful (I just cannot resist) icons, most of which show a sample item or two.  I also weeded out approximately 800 weak designs.  I recommend doing this once a year.  Many designs become outdated or no longer reflect your evolving abilities and aesthetic sense.

In January, I will report my results.  If any of my readers would like to share what works for them, I would like to hear from you.

These are the most influential and most highly rated sites on the internet.  Take some time to look them over.  Visit sites that have become your favorites over time.  Content is most important, of course, but I was surprised when I revisited some of my favorite sites and realized nearly all had white backgrounds with contrasting elements.

Tubac Presidio Park Shop

I am happy with the color scheme and contrasting elements I have chosen for the Tubac Presidio Park shop and, especially since the colors coordinate with other print and promotional items, I have no plans for revamping this site.

Here are some great examples of effective store fronts from around Zazzle:

Boston Public Library

Ever After

Painting Pony

Celebrate It

Make Browsing Fun

The ultimate goal is to make browsing your store fun, entertaining and easy for potential customers.  Offer interesting and original content in a simple, straightforward presentation that reflects your unique style.  Zazzle is growing rapidly and is partnering with many major brands, museums, galleries, and other content providers so it is becoming more important than ever to provide images, artwork and photographs not found anywhere else.  Shopkeepers whose Zazzle stores were built using clipart and free domain images may find themselves  sliding off the map in the not-so-distant future.

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Zazzle Marketplace

 

Categories: 500 Top Rated Websites Use White... | Tags: , , , , , , , , , , , , , , , , | 2 Comments

Simple Zazzle Text Customization for Personalized Products that Sell

     Zazzle products available with personalization or customization templates sell better overall than other products.  Adding a ‘personalize it’ field is a simple way to involve your customers in the designing process. 

     Here is a walk through for adding a text template to a sticker.  The same steps apply to any product you wish to make available to purchasers for personalization. 

     At the top of your Zazzle page, you see a bar across the page.  Click ‘CREATE’ and choose the product you wish to create, a sticker in this case. Click on it.  Do not add ‘TEXT’ at this time.  Upload your image and click the ‘MAKE IT NOW’ button.  (You also have the option of clicking cancel at the bottom of this box and using the ‘ADD IMAGE’ button instead.  This is useful if you have already uploaded your image to your own Zazzle image gallery).

 

 

 

 

 

Next, make sure that your image row is selected and position your image using the  left, right, up, and down arrows. To resize (smaller or larger) your image, click the magnifying glass plus and subtract symbols.

 

 

 

 

 

 

 

We will be adding the text “This book belongs to Joe Bookworm”.  Select the ‘ADD TEXT’ button and type your words in the box that appears and click ‘OK’.

Make sure the text row is selected and use the ‘f” to select a different font, use the plus and minus arrows to change the size, and click on the color square to choose the color of your text.  See my tutorial for how to use colors not available from the Zazzle choices shown.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Create the ‘Personalize It’ template field by clicking the two overlapping gears (see illustration below), click ‘Make this a Template Object’ and type instructions such as ‘Your name here’ in the top Text Box and click on any blank area on the page to close the box. 

 

 

 

 

 

 

 

 

Now it will be easy and simple for your customers to add their own name or text to your final product.  The procedure can be repeated if you wish to add more text, or if you wish to add text that is not available for customization and that is meant to remain on the product, simply do not use the step involving the gears.  Below is how your product will appear in the marketplace, ready for a customer to fill in the template field and click ‘BUY’.  Now one last step.

To finish your product, click the “POST FOR SALE’ button just under the boxes in which we have been working,  and you are done!

A Sample Product from Stuccoloco (click pic to view details)

Previous Posts

Zazzle Stickers Marketplace

Stuccoloco Merchandise

Categories: Personailzation and Customization, Tutorials | Tags: , , , , , , , , , , , , , , | Leave a comment

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