Zazzle just implemented some huge changes to their platform. With a lower volume bonus pay-out, many shopkeepers are feeling the sting. On the brighter side, product images are larger and more appealing and with standardized store fronts, customers will find the experience less complicated than before. The standardization took from us the creative control we, as shopkeepers, had enjoyed for many years, but I do believe the shopper will benefit. Options for creativity still exist. The new and larger header (2360×400 pixels at 300dpi) is beautiful and we are able to use artwork for our category boxes.
For me, the most important feature not to change is the 15% referral we earn when we promote our own product or another Zazzler’s product on our own blogs and websites and with our favorite social media. I believe intensifying referral efforts could easily take the place of the volume bonus reduction. Also, we are still able to set our own royalty, keeping in mind Zazzle rarely promotes a product with a royalty set above 15%. I recommend setting your store royalty default to 14.9%. You will now be included in sales and other Zazzle promotional campaigns.
As with all change, it will take time to explore all aspects of the big changes going into effect July 01, 2013. I still believe Zazzle to be the best platform out there and I have no intention of going elsewhere.
I will be keeping you updated as we go along and will share anything useful or interesting I find over the next weeks. Keep positive and make the changes work for you!