Posts Tagged With: cindy monro

Top 500 Websites Have This in Common

White Background

Reportedly, 95% of the top-rated and most successful websites have a white (or near to white) background with high contrast between the background and the text.  Many amateur (like me) web designers make the mistake of choosing colors and text that tend to overtax the eyes of viewers.  Garish or busy graphics intended to capture the attention of potential customers or readers have been show to be a turn-off to most of the people participating in various surveys.

Facelift for Stuccoloco 

Stuccoloco Facelift

Interesting results which I have incorporated into my recent face-lift of my Zazzle store, Stuccoloco.  Though I am drawn to dark, bold colors, I have opted to go with the suggested white background as an experiment for the upcoming Christmas season.  I have reorganized my categories using colorful (I just cannot resist) icons, most of which show a sample item or two.  I also weeded out approximately 800 weak designs.  I recommend doing this once a year.  Many designs become outdated or no longer reflect your evolving abilities and aesthetic sense.

In January, I will report my results.  If any of my readers would like to share what works for them, I would like to hear from you.

These are the most influential and most highly rated sites on the internet.  Take some time to look them over.  Visit sites that have become your favorites over time.  Content is most important, of course, but I was surprised when I revisited some of my favorite sites and realized nearly all had white backgrounds with contrasting elements.

Tubac Presidio Park Shop

I am happy with the color scheme and contrasting elements I have chosen for the Tubac Presidio Park shop and, especially since the colors coordinate with other print and promotional items, I have no plans for revamping this site.

Here are some great examples of effective store fronts from around Zazzle:

Boston Public Library

Ever After

Painting Pony

Celebrate It

Make Browsing Fun

The ultimate goal is to make browsing your store fun, entertaining and easy for potential customers.  Offer interesting and original content in a simple, straightforward presentation that reflects your unique style.  Zazzle is growing rapidly and is partnering with many major brands, museums, galleries, and other content providers so it is becoming more important than ever to provide images, artwork and photographs not found anywhere else.  Shopkeepers whose Zazzle stores were built using clipart and free domain images may find themselves  sliding off the map in the not-so-distant future.

Previous Posts

Zazzle Marketplace

 

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Categories: 500 Top Rated Websites Use White... | Tags: , , , , , , , , , , , , , , , , | 2 Comments

Simple Zazzle Text Customization for Personalized Products that Sell

     Zazzle products available with personalization or customization templates sell better overall than other products.  Adding a ‘personalize it’ field is a simple way to involve your customers in the designing process. 

     Here is a walk through for adding a text template to a sticker.  The same steps apply to any product you wish to make available to purchasers for personalization. 

     At the top of your Zazzle page, you see a bar across the page.  Click ‘CREATE’ and choose the product you wish to create, a sticker in this case. Click on it.  Do not add ‘TEXT’ at this time.  Upload your image and click the ‘MAKE IT NOW’ button.  (You also have the option of clicking cancel at the bottom of this box and using the ‘ADD IMAGE’ button instead.  This is useful if you have already uploaded your image to your own Zazzle image gallery).

 

 

 

 

 

Next, make sure that your image row is selected and position your image using the  left, right, up, and down arrows. To resize (smaller or larger) your image, click the magnifying glass plus and subtract symbols.

 

 

 

 

 

 

 

We will be adding the text “This book belongs to Joe Bookworm”.  Select the ‘ADD TEXT’ button and type your words in the box that appears and click ‘OK’.

Make sure the text row is selected and use the ‘f” to select a different font, use the plus and minus arrows to change the size, and click on the color square to choose the color of your text.  See my tutorial for how to use colors not available from the Zazzle choices shown.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Create the ‘Personalize It’ template field by clicking the two overlapping gears (see illustration below), click ‘Make this a Template Object’ and type instructions such as ‘Your name here’ in the top Text Box and click on any blank area on the page to close the box. 

 

 

 

 

 

 

 

 

Now it will be easy and simple for your customers to add their own name or text to your final product.  The procedure can be repeated if you wish to add more text, or if you wish to add text that is not available for customization and that is meant to remain on the product, simply do not use the step involving the gears.  Below is how your product will appear in the marketplace, ready for a customer to fill in the template field and click ‘BUY’.  Now one last step.

To finish your product, click the “POST FOR SALE’ button just under the boxes in which we have been working,  and you are done!

A Sample Product from Stuccoloco (click pic to view details)

Previous Posts

Zazzle Stickers Marketplace

Stuccoloco Merchandise

Categories: Personailzation and Customization, Tutorials | Tags: , , , , , , , , , , , , , , | Leave a comment

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