Posts Tagged With: all about zazzle

The New and Improved Zazzle?

New Zazzle Logo

New Zazzle Logo

Zazzle just implemented some huge changes to their platform. With a lower volume bonus pay-out, many shopkeepers are feeling the sting. On the brighter side, product images are larger and more appealing and with standardized store fronts, customers will find the experience less complicated than before. The standardization took from us the creative control we, as shopkeepers, had enjoyed for many years, but I do believe the shopper will benefit. Options for creativity still exist. The new and larger header (2360×400 pixels at 300dpi) is beautiful and we are able to use artwork for our category boxes.

For me, the most important feature not to change is the 15% referral we earn when we promote our own product or another Zazzler’s product on our own blogs and websites and with our favorite social media. I believe intensifying referral efforts could easily take the place of the volume bonus reduction. Also, we are still able to set our own royalty, keeping in mind Zazzle rarely promotes a product with a royalty set above 15%. I recommend setting your store royalty default to 14.9%. You will now be included in sales and other Zazzle promotional campaigns.

As with all change, it will take time to explore all aspects of the big changes going into effect July 01, 2013. I still believe Zazzle to be the best platform out there and I have no intention of going elsewhere.

I will be keeping you updated as we go along and will share anything useful or interesting I find over the next weeks. Keep positive and make the changes work for you!

Zazzle World Wide Marketplace

New Storefront

New Storefront

 

Categories: Tutorials | Tags: , , , , , , , , , , , , , , , | 11 Comments

Real Life ‘Create Your Own’ Experience in a Video

   This video below was posted in the Zazzle forum today and so perfectly describes the Zazzle experience and sums up what Zazzle is all about. One is able to make a one-of-a-kind card or gift without the frustration found on other print-on-demand sites.  This young lady tried to upload pictures/artwork on several sites in order to create a personal and uniques Mother’s Day card before finding the Zazzle site.  Zazzle delivered once again! Check it out…and remember, there are many artists sho offer unique, ready-made items for sale, many of which can be altered and personalized to suit your specific purpose. 

 
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Greeting and Note Cards on Zazzle

Stuccoloco Greeting Cards

Zazzle Home Page

Categories: Personailzation and Customization | Tags: , , , , , , , , , , , , , , , | Leave a comment

Zazzle Referral Program Update

New Associates Emails

Exciting news for Zazzle Associates! Zazzle has added a new feature that allows you to receive an email when you make a successful Associate referral! You can select between receiving the emails immediately upon the referral, daily, weekly, or monthly. This will help you see where and how your marketing efforts are paying off. Now get out there and start referring!

If you are not currently participating in the Zazzle Associates Program, or don’t know what the Associates Program is, here is a summary.

  • Zazzle will pay you a base rate of 15% of the sale price for any order that you refer to Zazzle with the opportunity to increase that rate with Volume Bonuses.
  •  You can refer your own products, branded products, products that you like, or even link to ANY page on Zazzle!
  • To allow Zazzle to track this, each person upon signing up for a Zazzle Account is given a unique referral ID that is a 12 digit number and can be found at www.zazzle.com/my/associate/associate.
  • To use your referral ID, simply add ?rf=111111111111 (replacing the ones with your unique ID) to the end of any link. You can also use our various referral link generating tools which can also be found on the Associates Tab of your account.

For more information on the Zazzle Associates Program, check out the guides here!

 
Categories: Guidelines | Tags: , , , , , , , , , , , , , , | Leave a comment

Zazzle Image Categories Tutorial

 I received a great question from a reader asking for specific directions to set the categories in a Zazzle store using images rather than text. The following steps will explain how to do this.  Using images is a great way for your customers to find their favorite design on all the products you offer.

   1. On your Account page, choose ‘Store’ (circled in red) and then choose ‘Edit Content’ (circled in green). (Ill. 1)

   2. You will now be on the ‘Choose Your Content’ page (Ill. 2). Check the boxes as I have done, with special attention to ‘Change store display options’ circled in red.  Choose ‘Full grid’ which will allow you to show an image as a category.

   3. Next go to your product page (Ill. 3). Choose ‘Add new category’ (circled in red). The ‘Add new category’ box now pops up (Ill. 4).  Click ‘Change’ (circled in red) and you will be prompted to choose an image, either from your uploaded images or from images on your computer. Fill in the ‘Category name’ box as well as the ‘Description box’ and click ‘Done’.  Your image will show up on your home page with the category name appearing in your sidebar. To insure an appealing and orderly look on your home page, be sure to use images for your image categories that are the same size and shape.  I suggest cropping your images into a square shape of 5×5″ at a resolution of 72 before uploading. Repeat this process for each image you wish to represent a category on your home page.

   I hope my readers find this article clear and easy to understand.  I am always happy to answer questions and look forward to any and all feedback.

Happy Zazzling!

Previous Posts

Stuccoloco (My Store at Zazzle)

Categories: Custom Storefront-Categories, Tutorials | Tags: , , , , , , , , , , , , , , | 1 Comment

Zazzle Shares its Vision and its Mission with the World

     I have been partnered with Zazzle since 2009 and I continue to be impressed with the integrity exhibited by the company in its policies and with the performance displayed by Zazzle personnel.  2011 has been a wild ride with a major platform upgrade and many other improvements.  The road was rocky at times, but the Zazzle teams had it together and were able to navigate the new territory very well.

     The most amazing thing about what Zazzle offers to artists, photographers and designers is, and always will be, a totally free and fully customizable platform from which to launch their amazing creations into the world at large.  Thank you Zazzle!
 
 
For those of you unfamiliar with Zazzle and its philosophy, I recommend taking the tour!

      For your creative outlet, I highly recommend Zazzle as a place where, with effort and imagination, you can find a place in the print-on-demand marketplace.  High quality products, sincere customer service, and the Zazzle guarantee will be there to give your shop professional expertise and support.  And it’s free so start creating! 
 
     Zazzle Forum (everything you need to know to get started!
     You may also be interested in Top Ten Things I wish I had Known

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Categories: Zazzle Philosophy | Tags: , , , , , , , , , , , | 1 Comment

Top 500 Websites Have This in Common

White Background

Reportedly, 95% of the top-rated and most successful websites have a white (or near to white) background with high contrast between the background and the text.  Many amateur (like me) web designers make the mistake of choosing colors and text that tend to overtax the eyes of viewers.  Garish or busy graphics intended to capture the attention of potential customers or readers have been show to be a turn-off to most of the people participating in various surveys.

Facelift for Stuccoloco 

Stuccoloco Facelift

Interesting results which I have incorporated into my recent face-lift of my Zazzle store, Stuccoloco.  Though I am drawn to dark, bold colors, I have opted to go with the suggested white background as an experiment for the upcoming Christmas season.  I have reorganized my categories using colorful (I just cannot resist) icons, most of which show a sample item or two.  I also weeded out approximately 800 weak designs.  I recommend doing this once a year.  Many designs become outdated or no longer reflect your evolving abilities and aesthetic sense.

In January, I will report my results.  If any of my readers would like to share what works for them, I would like to hear from you.

These are the most influential and most highly rated sites on the internet.  Take some time to look them over.  Visit sites that have become your favorites over time.  Content is most important, of course, but I was surprised when I revisited some of my favorite sites and realized nearly all had white backgrounds with contrasting elements.

Tubac Presidio Park Shop

I am happy with the color scheme and contrasting elements I have chosen for the Tubac Presidio Park shop and, especially since the colors coordinate with other print and promotional items, I have no plans for revamping this site.

Here are some great examples of effective store fronts from around Zazzle:

Boston Public Library

Ever After

Painting Pony

Celebrate It

Make Browsing Fun

The ultimate goal is to make browsing your store fun, entertaining and easy for potential customers.  Offer interesting and original content in a simple, straightforward presentation that reflects your unique style.  Zazzle is growing rapidly and is partnering with many major brands, museums, galleries, and other content providers so it is becoming more important than ever to provide images, artwork and photographs not found anywhere else.  Shopkeepers whose Zazzle stores were built using clipart and free domain images may find themselves  sliding off the map in the not-so-distant future.

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Zazzle Marketplace

 

Categories: 500 Top Rated Websites Use White... | Tags: , , , , , , , , , , , , , , , , | 2 Comments

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