Reportedly, 95% of the top-rated and most successful websites have a white (or near to white) background with high contrast between the background and the text. Many amateur (like me) web designers make the mistake of choosing colors and text that tend to overtax the eyes of viewers. Garish or busy graphics intended to capture the attention of potential customers or readers have been show to be a turn-off to most of the people participating in various surveys.
Facelift for Stuccoloco
Interesting results which I have incorporated into my recent face-lift of my Zazzle store, Stuccoloco. Though I am drawn to dark, bold colors, I have opted to go with the suggested white background as an experiment for the upcoming Christmas season. I have reorganized my categories using colorful (I just cannot resist) icons, most of which show a sample item or two. I also weeded out approximately 800 weak designs. I recommend doing this once a year. Many designs become outdated or no longer reflect your evolving abilities and aesthetic sense.
In January, I will report my results. If any of my readers would like to share what works for them, I would like to hear from you.
These are the most influential and most highly rated sites on the internet. Take some time to look them over. Visit sites that have become your favorites over time. Content is most important, of course, but I was surprised when I revisited some of my favorite sites and realized nearly all had white backgrounds with contrasting elements.
Tubac Presidio Park Shop
I am happy with the color scheme and contrasting elements I have chosen for the Tubac Presidio Park shop and, especially since the colors coordinate with other print and promotional items, I have no plans for revamping this site.
Here are some great examples of effective store fronts from around Zazzle:
Make Browsing Fun
The ultimate goal is to make browsing your store fun, entertaining and easy for potential customers. Offer interesting and original content in a simple, straightforward presentation that reflects your unique style. Zazzle is growing rapidly and is partnering with many major brands, museums, galleries, and other content providers so it is becoming more important than ever to provide images, artwork and photographs not found anywhere else. Shopkeepers whose Zazzle stores were built using clipart and free domain images may find themselves sliding off the map in the not-so-distant future.