Descriptions and tags are best described as a way to paint your product with words. Search engines cannot see images, so think of them as a friend on the other end of a phone conversation to whom you must convey the shape, color, beauty and individuality of your creation as precisely as possible. Below is a simplified illustration of the “Post Product for Sale” page, which is where you find yourself after placing text, photos, or artwork on a product and clicking ‘Post for Sale’.
New Zazzlers often underestimate the importance of this page and fail to take advantage of its full potential for boosting the visibility of their new product. Eagerness to see their new product in the marketplace as well as assuming a simple title and quick description will be sufficient often leads to few, if any, sales.
The first step is to give your product an effective title. For this tote bag, ‘Environmentally Friendly Pelican Organic Tote Bag’ would be a better title than ‘Pelican Tote Bag’.
The subtitle can be used to emphasize the artist, the style, or medium in which the original was created, or to call attention to why the work was created. ‘Preserve our environment’, ‘Original graphic design by Joe Doe’, or ‘Save our Pelicans’ would be appropriate.
Next, think of the description box as a mini-blog and you are writing an article to post. Searches in the Zazzle marketplace as well as outside search engines (after you tweet or post on Facebook, etc…) will respond well to text rich descriptions. This is another thing I wish I had understood before opening my Zazzle shop! See “Top Ten Things to Know BEFORE Opening a Shop on Zazzle”. The following paragraph is a good example:
Environmentally Friendly Pelican in green tones is my original graphic design and was inspired by the oil spill in the Gulf. Under a deep, green canopy of stars, a Pelican, contrasted by a setting sun in a light, muted green, looks out upon the sea, symbolized by undulating lines. The words ‘Earth, Sea and Sky’ above ‘Environmentally Friendly’ text serves to remind us about what our priorities must be in order to ensure the future of our lovely planet. My design is placed on an organic grocery tote in a natural color. The green tones alternates between a light foliage green to a deep, woodsy green contrasted by the natural, off white color of the tote bag which serves as the background. This product really does enable you to ‘Go Green” and is ideal for the environmentally conscious recipient on your gift list!
Beginners at Zazzle often use a description similar to ‘This is a pelican on the ocean in green and is environmentally friendly’. Take the time to compose a sincere and accurate description, grammatically correct and free of typos. It will pay off in the future.
The last box is for your tags. In my experience, the rule of ‘Five Tags’ has not proven true. I list tags in order of effectiveness, beginning with precise descriptive words followed by more general descriptors. For the example above (please note Zazzle does not require a comma between tags and uses quotes to combine words into descriptive phrases) I would use the following:
pelican environment ecology “environmentally friendly” “starry sky” earth sea sky sun stars nighttime green ocean organic “ecology gift” “environmentally conscious” ecologist conservation “gulf oil spill” “environmental issues” “go green” “graphic design” “joe doe” stuccoloco
I began with nouns and adjectives describing the elements of the design, then phrases aimed at the type of consumer that might like this design, then the issues or current topics related to my design, then the type of design (graphic design, watercolor, oil painting, etc…) then my name, and finally the name of my store. Adding your name and the name of your store is rarely done on Zazzle, but it is important to include if you wish to be found by fans and relatives who may not know the either your store name or your name, and it helps to ‘brand’ your products on the internet as well as at Zazzle. You will notice I do not use words describing the actual article itself like ‘tote’ or tote bag’. Zazzle automatically adds these words and for me to do so would be unnecessarily repetitive. One final and important note: Do not tag spam! Using inaccurate tags or ‘popular’ tags just to get views will NOT lead to sales and will irritate your fellow shopkeepers. Your credibility will be severly undermined. An example of tag spam would be using words like ‘retro’, ‘vintage’, ‘justin bieber’, or other trendy words that have no relevance to your design. Also avoid tags that could get your design ‘pulled’ from the marketplace for copyright infringement by Zazzle. These would include using a famous brand name or popular phrases from movies, pop songs, or advertisements in your tags. Everything you post on Zazzle must be your original design OR another’s artwork for which you have paid for the right to earn royalties when publishing it on Zazzle or other print-on-demand platform. The same goes for clip art-check the fine print when you download. And never copy another zazzler’s work. Accidents happen, but your store could be completely shut down if you infringe on another artists rights.
When visiting my Stuccoloco shop on Zazzle, you will note that I have failed to follow this advice on many of my earlier products and I have a lot of revising to do. I hope this tutorial will save you from this task and enable you to use the time more effectively. I have enjoyed success on items using this method and I trust you will find this to be true for your products as well.
Thank you for visiting and happy Zazzling!