Using Zazzle Categories Creatively

The Front page of your shop should include at least a header, profile link and categories/products.  This article addresses ways to set up and organize your product/image categories creatively and how to best showcase what you will be selling.

As a photographer, artist or designer, you know that your work will sell itself once it is seen by an appreciative audience.   There are a variety of ways to showcase your work on the front page of your new shop.   Examples below:

Set up with IMAGE as category (one clicks on an image to see the products featuring a particular image) Science Connection

 Set up with NO CATEGORIES (features profile information and various products) Jeremy D. Bonfiglio Photography

Set up with PRODUCT TYPE as category (one clicks a product category to see it with all images available) Myka Jalina Fantasy Art

 Set up with SPECIALTY categories (one clicks a special interest category to see products featuring available images) Old Rocker Dude

Set up with SPECIALTY PRODUCTS only Hear Me Now Speaker Shop

In my personal experience, using the IMAGE as a category is the most effective way to showcase the professional artist or photographer because the front page becomes your portfolio.  This method is also effective (as in the case of Science Connection above) if you have few, but distinct, images available.

Choosing to display no categories gives a blog-like feel to your front page, like in the case of Jeremy Bonifiglio above, who has a background in photo journalism.

Especially good for a large store with many images is the PRODUCT as category option.  One’s customer can always use your store’s search to find specific types of images.  Browsing is encouraged here and relies on the storekeeper’s ability to keep the interest of the potential customer.

The passionate enthusiast looking for very specific artwork will like your SPECIALTY category set up.  These shops reflect the shopkeepers devotion to something in particular, music in the case of Old Rocker Dude, and followers are usually very loyal to your shop.

Use the NO CATEGORY option if your store only sells one type of product such as speakers only as in the case of Hear Me Now Speaker shop.  Product designs are showcased effectively in this way.

Once you have made a decision about how you wish to use categories on your front page go to MY ACCOUNT and click on PRODUCTS (you will see ‘dashboard’, ‘account’, ‘store’ and then ‘products’). Near the top of the page you will see the page name, Categories, and underneath you will see ‘add new category’.  Click this option and you will see the ‘add new category’ dialogue box where you can give your category a title and upload an image to change the picture from the gray folder to anything you wish.  If you have opted to show no categories, click the hide button and only the products will show.

If you want to show designs/photos/artwork as categories, you need only upload your image (it is best to have all the same size if possible) and on the front page of your store they will show across the page either in a grid or in a scrollable format.  (More on this in another post.) 

To show products as categories you have the option of leaving the gray folder with the title of each folder identifying your categories or of designing a ‘box’ of your own design (most of the categories in Stuccoloco,  are set up this way) using Photoshop, Corel or whatever you are using with which to edit photos and create designs. 

How to change page and text colors to coordinate with your header image.  Hex codes and custom colors

Using categories in an interesting and creative manner greatly enhances the appeal of your shop to potential customers and gives you a chance to express who you are.  Browse some of the shops at Zazzle and you will find many people do not do much to individualize their storefronts.  They are relying on their products being seen in the marketplace to make sales.  This is fine, but having a nice, professional storefront that is memorable and easy to navigate will invite visitors to bookmark your site for future visits.  This is obviously very beneficial over time.  Keep in mind that you may revise your choices at any time, but making a few good decisions early and setting up your shop in an organized way will save time in the future, thus allowing you to do what you love most-sharing your art and designs on the products offered at Zazzle.  As I mention in the post “Ten Things to Know BEFORE Opening a Shop on Zazzle”, I was not aware of all my options and I am revising and tweaking my store in my spare time.  I hope some of the information I provide for my readers will help them avoid the time-consuming task of revision.

Thank you for visiting and my very best to you and your future success on Zazzle.

You may find interesting:  Zazzle Image Categories Tutorial

 

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Categories: Custom Storefront-Categories, Tutorials | Tags: , , , , , , , | 3 Comments

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3 thoughts on “Using Zazzle Categories Creatively

  1. Pingback: Top Ten Things to Know BEFORE Opening a Shop on Zazzle « All I Know about Zazzle

  2. Peta

    Great post, thanks! I must be missing something though, as I can’t work out how to set up with Image as category in my Zazzle shop? I can see categories, product type etc but not image as category. Where’s that option?

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